Ashley Ng Ouye is a product designer with a background in brand design and motion graphics. She’s currently based in the Bay Area designing at Turo.

Smartphone screen displaying an insurance protection plan selection with options. The current plan is declined, with minimum and standard plans available for additional daily fees. A warning indicates potential total damage costs. Below, potential repair costs for windshield, paint, and bumper are listed alongside a car illustration depicting these areas.

Boosting protection upgrade traffic: optimizing an upsell feature via iterative testing

Increasing discoverability through targeted A/B testing leading to a 2x increase in conversion rates.

2x

+$3M

Conversion increase

Revenue increase

A MacBook Air and an iPhone display a payment plan interface. The screen shows invoice 5678 with a total of $1,200.00, of which $450.00 has been paid and $750.00 remains. Payment dates and amounts are listed, each $150.00, scheduled from December 2024 to July 2024.

Turning research into results: designing invoice payment plans for better debt recovery

By introducing a user-friendly payment plan feature, I helped the company recapture millions in lost revenue.

+$1.5M

Debt recovery increase

A smartphone screen displays a booking confirmation for a Tesla Model X 2022, rented from September 7 to September 14, 2024, at San Francisco International Airport. It shows a list of next steps needed by September 6, 2024, including payment added, phone confirmation required, and driver's license required.

Guiding guests, reducing risk: how improved post-booking experience contributed to booking conversions

Optimizing the booking experience, all while efficiently collecting the essential information required to drive a vehicle with Turo.

+3.1%

Conversion increase

From vision to impact: how reimagining the trip experience influenced the roadmap and inspired a new team

Creating a new plan for the app to help guests easily navigate it and to make it simpler for hosts with many cars, resulting in the formation of a new Trip Experience team.

rothys-nav-iPhone 12 Mockup-main copy.jpg

From confusion to clarity: how usability testing and IA transformed the navigation

Redesigning the online navigation to keep up with its continued expansion, boosting engagement with product pages by 34.9% through enhanced information architecture

+5.65%

+34.9%

Engagement increase

Conversion increase