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After testing and iterations, the number of screens to get users to make a final decision was reduced. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613794990047-YJO7U5T0JA7DAZNM3ANA/competitor_analysis_V3.jpg Product/UX - Crowd Pleaser App - Competitor Analysis 5 other direct and indirect competitors were analyzed to identify competitor products, challenges, and winners in the space. Each company had an indicator for crowds. The competitors ranges from Google, that uses popular times for a business, to mobile apps like Waze that allows users to input real-time feedback indicating if there’s traffic and the reason why. A similar application to Crowd Pleaser exists in India, but not in the San Francisco, Bay Area. The competitor analysis allowed to see the opportunities and required features. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613795026878-YZ270SU8OSRM9R1W7ASV/user_flow_v3.jpg Product/UX - Crowd Pleaser App - User Flow The persona, The Creative Thinker is motivated by low crowds, convenience, and time. The user flow displaying how a user can view crowd levels helps to quickly narrow down the choices around them based on their inputted location. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614051790786-I0FONSDMSXLW87MYL9TJ/park_page-800.gif Product/UX - Crowd Pleaser App https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614051906206-CNFP5MV37P5BFGP7P6MG/categories_animation_800.gif Product/UX - Crowd Pleaser App https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/f6580961-9af6-44ae-bbaa-ce16d4e00a34/crowd_pleaser_screen1.png Product/UX - Crowd Pleaser App https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/199a9830-a783-43ba-9be5-13e2c5af313a/iPhone-Xs-crowd_pleaser-Mockup.png Product/UX - Crowd Pleaser App https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/82a74f95-3085-4e11-8d8b-128d37761ab7/crowd_pleaser_screen2.png Product/UX - Crowd Pleaser App https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/ffbc94d3-d1f1-453a-ab66-1ca8f82f11f2/crowd_pleaser_screen3.png Product/UX - Crowd Pleaser App https://www.ashleyng.com/product-design/rothys-navigation-redesign monthly 0.5 2021-02-20 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613720483203-I69Z2FGV3SDJ07VTGGKJ/desktop_Mobile_Web-Showcase-Project-Presentation2+copy.jpg Product/UX - Rothy's Navigation https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613720831292-NNM6Z5O8QTTUUZQ12OAM/Old+Nav.jpg Product/UX - Rothy's Navigation Prior mobile and desktop navigations. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613721053443-3EHYTN5EU7QKB2I0FGOC/prototype+testing+options.jpg Product/UX - Rothy's Navigation https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613721527929-WNF1R05PYPDDZ8RNTRQR/shoes+update.jpg Product/UX - Rothy's Navigation - Menu of Products The products are now organized visually and users can easily decipher what the products are with its visual cue. Hierarchy I defined the type styles used for the 4 different levels of the navigation. This allowed for a better visual and type hierarchy. Top level categories are bold weight and all caps Secondary categories are bold weight and sentence cased Direct links are thinner weight and sentence cased Non-clickable links are bold weight and a lighter color in all caps https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613721447994-2MJBK4LVWJ50AW5LRHSX/main+menu+update.jpg Product/UX - Rothy's Navigation - Main Navigation Menu The main navigation menu is now more cohesive with the brand. The collapsible menu structure allows users to easily open and close their selections, rather than having to click back and forth to find their desired destination as seen in the previous navigation. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613721310486-YCUM2TY45ZEWY61O22OQ/header+update.jpg Product/UX - Rothy's Navigation - Navigation Header The navigation header was now updated so that the icon and branding were consistent. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613721385000-GSE78B5GWGEWECK873G1/featured+update.jpg Product/UX - Rothy's Navigation - Collection Pages & Utility Links The navigation is also used as a marketing tool. The previous design on mobile did not include the same one to one experience on desktop. Now, both desktop and mobile users have the same experience across all devices. During testing we also discovered there were important links that were useful for the user and we named them the “utility links”. The featured collections and utility links are available for the user at all times in the navigation menu. Allowing them to easily access when necessary. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1613721599677-RTVDT8ENO8GC2K6JDDB1/focus+update.jpg Product/UX - Rothy's Navigation - Accessibility The prior navigation did not have a focus state that met accessibility standards. The navigation redesign now meets accessibility needs. All text links have an underline that appears during hover or click. And all clickable links have a focus indicator. https://www.ashleyng.com/illustration daily 0.75 2025-04-18 https://www.ashleyng.com/illustration/po-po-says monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/264b0241-7e93-4147-a7cf-dcaf34e5a8ea/PoPoSays-Cover Illustration - Po Po Says Children's Book https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1615766599460-IZPOY4XKAV64HKQ0EFI6/1100x733_thesis14.jpg Illustration - Po Po Says Children's Book Dorothea Lange (1895–1965). Photograph of Members of the Mochida Family Awaiting Evacuation. 8 May 1942. U.S. National Archives and Records Administration https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614231742456-NOEEF7E4JTVO84KYLHP7/35_Vietnamese_boat_people_2.jpg Illustration - Po Po Says Children's Book PH2 Phil Eggman. 35 Vietnamese refugees wait to be rescued from a 35 foot fishing boat 350 miles northeast of Cam Ranh Bay, Vietnam, after spending eight days at sea. 15 May 1984. Source. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/704fda16-91b1-4889-9fcd-8945df282929/45-boat-people_FV02-01.jpg Illustration - Po Po Says Children's Book https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/f3506b1a-afa9-4620-923f-22920e6e76d7/33-internment-family_FV02-01.jpg Illustration - Po Po Says Children's Book https://www.ashleyng.com/illustration/old-navy-stickers monthly 0.5 2021-02-23 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614064765301-DLK6OZAL92MQX9CULSN5/MEMORIALDAY-Mock-Up-Vol36.gif Illustration - Old Navy Stickers https://www.ashleyng.com/illustration/explore monthly 0.5 2021-02-24 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614066701586-2YX194XGARIQ093RT2P9/Minimal-Frames-Poster-Presentation-psd.jpg Illustration - Explore https://www.ashleyng.com/illustration/cookie-stache monthly 0.5 2021-02-24 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614140593528-Y7S3OC9O2I3J5T8NTTG8/cookie_stache_MyFinal_V3-02.jpg Illustration - Cookie Stache https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614140519841-0DDZDF6B0NO6K4DX04L2/Disordered-Business-Cards-Mockup_V2.jpg Illustration - Cookie Stache https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614140456132-OLRQMT8P08Y7ZCRG0B1G/cookie_packs8+copy.jpg Illustration - Cookie Stache https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614140430219-G5C6KPKL1D36KB888IEQ/Paper+Bag+3.jpg Illustration - Cookie Stache https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614140560280-LAYS2EC8U309MFO4NVJ5/cookie_stache_MyFinal_V3_Artboard+47+copy.jpg Illustration - Cookie Stache https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614140673858-UPY4KZLXIIB5K1O7NUSE/cookie_stache_MyFinal_V3-05.jpg Illustration - Cookie Stache https://www.ashleyng.com/illustration/santas-worst-nightmare monthly 0.5 2021-02-23 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/1614064362205-MUI9D6AN2QN6R68RHY5J/Santas_Worst_Nightmare.jpg Illustration - 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Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/c8e0e3c2-74b3-41ae-b06f-7fb1120551e2/penguin_in_sweater2.gif Brand & Motion Design - Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/2b2095be-b28a-44de-9472-9be1432ad301/LBT_Social.gif Brand & Motion Design - Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/4ed3df9f-d6d1-4ade-a224-fd2a27337441/Vote2.gif Brand & Motion Design - Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/4220d43c-1fe6-474e-b935-756ca1fc0efb/LBT_shibori_GIF.gif Brand & Motion Design - Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/a5d8fa57-9f4a-4d58-a4a8-308a25ced062/groundhog_V2.gif Brand & Motion Design - Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/109666ca-29a0-455a-80b7-ec979344db02/i_love_dogs.gif Brand & Motion Design - Motion reel https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/4c38169e-2dba-4cc4-91a5-923e27efcc51/sloth_v1_AN.gif Brand & Motion Design - Motion reel https://www.ashleyng.com/brand-motion-design/old-navy-lunar-new-year monthly 0.5 2023-07-22 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/a04f49ac-2f23-4ed4-9087-1fa082dd6055/IMG_6921.jpg Brand & Motion Design - Old Navy Lunar New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/489be1d6-db31-43ca-8310-a816d8ff09d9/IMG_6943.jpg Brand & Motion Design - Old Navy Lunar New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/acf6a03e-96d3-43b7-b1d9-090dab6c4204/IMG_6923.jpg Brand & Motion Design - Old Navy Lunar New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyng.com/brand-motion-design/redwood-bagel monthly 0.5 2024-05-15 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/24e83898-dd17-4c83-a8ee-52f6d56712ab/tshirt-mockup.jpg Brand & Motion Design - Redwood Bagel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/a58da520-28db-4971-b88b-c1da9af9f715/mockup1.jpg Brand & Motion Design - Redwood Bagel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/0d488d26-4b78-4341-b3f5-53820adc7c1c/redwood_bagel_FINALV2_Portfolio.png Brand & Motion Design - Redwood Bagel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/4ca3a079-7a1d-4007-9580-1fa76d76648f/sweatshirt_mockup.jpg Brand & Motion Design - Redwood Bagel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyng.com/brand-motion-design/kuidaore monthly 0.5 2024-05-15 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/6b533bec-51bc-4cba-89ea-c2934f82d671/Free-Chopsticks-Packaging-Mockup.jpg https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/28ca5205-7e38-4266-8be4-adbbf4571c72/handrolls-mockup.jpg https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/9394ad92-f58b-4d3d-b8da-506db12407fe/store.jpg https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/4e1fc691-62d7-458f-a4ca-3f14afcaf6a1/Kuiadore-marcella-FV02-outlined-02.jpg https://www.ashleyng.com/brand-motion-design/summer-propping monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/ee3b7e0f-d0ad-43ee-ba8c-8ad413ab2ec1/20180515_031830%5B12%5D.jpg Brand & Motion Design - Summer In-Store Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/b79af5ab-47dc-48e7-9534-558a32eae9fd/SUM18_FLAGwindowPROPPING_CV06_AN_SF-%2B4th%2B%26%2BMarket.jpg Brand & Motion Design - Summer In-Store Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/0b795735-cd37-4cb8-bec5-5ce48e43f77b/IMG_2128_V2.jpg Brand & Motion Design - Summer In-Store Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/8f506828-e176-4549-acf3-65c02c230a59/IMG_2081.jpeg Brand & Motion Design - Summer In-Store Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/64475319-0079-4063-b64a-abaf19868f73/IMG_2126.jpeg Brand & Motion Design - Summer In-Store Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/f4e63b79-7e0c-4507-9f4d-9e83ff07e3df/Summer_Propping-02.jpg Brand & Motion Design - Summer In-Store Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyng.com/brand-motion-design/cookie-stache monthly 0.5 2024-05-15 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/9a1a62a6-ceae-44d6-92c5-b97c8e8f3409/Disordered-Business-Cards-Mockup_V2.jpg Brand & Motion Design - The Cookie Stache - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/7b8e0af9-83fb-471d-9825-468b8a6f4184/Paper+Bag+3.jpg Brand & Motion Design - The Cookie Stache - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/d02a29e5-b8a2-4f8b-9a3c-7591873c0684/cookie_stache_MyFinal_V3-02.jpg Brand & Motion Design - The Cookie Stache - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/50c8bc69-860d-437c-9a38-ef04e007cf88/cookie_stache_MyFinal_V3_Artboard+47+copy.jpg Brand & Motion Design - The Cookie Stache - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/64449067-f5c1-4673-8a88-21f2be9df51c/cookie_packs8+copy.jpg Brand & Motion Design - The Cookie Stache - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyng.com/brand-motion-design/penelope monthly 0.5 2021-12-08 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/5f7fcd02-a132-43e8-8650-3f3093cf5e21/Penelope_Co_Brand_Guidelines_Final-01.jpg Brand & Motion Design - Penelope Co. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/7ffc231d-d4ea-495c-8453-abae3360a7ae/Penelope_Co_Brand_Guidelines_Final-02.jpg Brand & Motion Design - Penelope Co. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/eb34f551-59a9-4de2-bb69-88d5f8929dd3/Penelope_Co_Brand_Guidelines_Final-07.jpg Brand & Motion Design - Penelope Co. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/a7f5fa8e-2b1d-4645-b62a-c685027a30e4/Penelope_Co_Brand_Guidelines_Final-08.jpg Brand & Motion Design - Penelope Co. https://www.ashleyng.com/brand-motion-design/rothys-sandals monthly 0.5 2021-12-08 https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/06a0b131-13df-4209-b997-2728fafcfc26/ig_ad.gif Brand & Motion Design - Rothy's Sandals Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/94216d73-3c72-44e9-8590-fcaec9043ce7/ig_ad2.gif Brand & Motion Design - Rothy's Sandals Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602dd861d559ed484f747402/591e1d7b-6db7-4bdb-8545-4a053c34a59b/STORIES+mockup-01.jpg Brand & Motion Design - Rothy's Sandals Collection - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. 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