Rothy’s Wool Collection

I developed an overarching campaign and executed the design in all marketing platforms for Rothy’s newest collection. They introduced a brand new material to their line of products, Merino Wool. The vision for this campaign was a blend of elegance and minimalism to match the delicate aesthetic of the material. The soft texture of merino wool was visually executed through soft tones, curated compositions, and handwritten elements.

Art Direction

Lindsey Bissing

Design

Ashley Ng

Copy

Anné Anderson